Special Workshop:
2010 National Workforce Development Campaign: Partnerships with the News Media

There’s no doubt that the economy and ARRA funding have put workforce issues “front and center” with the news media.  How do you leverage these trends to capture the support of the news media and build community awareness and interest in your workforce initiatives?  Join NAWB’s 2010 National Workforce Development Campaign to tell our powerful story in how we impact the lives of so many across the country. This master session covers innovative strategies, processes, and successful workforce case studies in using the news media effectively through Web-based tools, cause partnerships, social media, campaigns, stories, and events.  Don’t miss this opportunity to get your WIB in front of the news media as part of our National Campaign and garner the support and attention it deserves.

Celina Shands Gradijan – President/CEO
Full Capacity Marketing, Inc.